The Challenge

All of our audits have a heavy emphasis on target markets and understanding the environment in which your business operates. By identifying the characteristics and buying patterns within your target market, we capitalize on key market segments by utilizing geographical and psychological aspects of the target audience’s interest to capture leads which in turn yields to greater sales

The Population of Cobourg, Ontario is roughly 19, 500 of which 80% of the local residents were above the age of 44. Municipal Polling data further emphasized the importance the following market segments had on local businesses. The challenge was to build a brand that catered to the audience’s preferences..

The Solution

Armed with this knowledge, our creative staff set out to create an exotic brand that would resonate with the local audience instantly. We wanted to elevate the brand by catering to the unique selling points that addressed their needs and wants of the target market. Everything from branding elements to design and platforms were considered in the decision-making process. Our teams worked in unison across multiple initiatives to ensure that every touch point provided relevant and engaging content to the end user.

The Results