The Challenge
All of our audits have a heavy emphasis on target markets and understanding the environment in which your business operates. By identifying the characteristics and buying patterns within your target market, we capitalize on key market segments by utilizing geographical and psychological aspects of the target audience’s interest to capture leads which in turn yields to greater sales
The Population of Cobourg, Ontario is roughly 19, 500 of which 80% of the local residents were above the age of 44. Municipal Polling data further emphasized the importance the following market segments had on local businesses. The challenge was to build a brand that catered to the audience’s preferences..
- Actively seek restaurants that provide healthier options
- Won’t sacrifice flavour for better nutrition
- 74% choose a restaurant based on perceived value
- Prefered fresh, naturally balanced appetizers and small plates.
- More likley to visit restaurants for dine-in service than takeout
- Early Birds
- More emphasis on vegetarian and vegan options due to dietiery restirctions
Market segement behavioural reports indicated the following:
The Solution
Armed with this knowledge, our creative staff set out to create an exotic brand that would resonate with the local audience instantly. We wanted to elevate the brand by catering to the unique selling points that addressed their needs and wants of the target market. Everything from branding elements to design and platforms were considered in the decision-making process. Our teams worked in unison across multiple initiatives to ensure that every touch point provided relevant and engaging content to the end user.
Branding
Photography
Web Design
Copywriting
PPC Campaign
Social Media
The Results
