Our Recipe for Success
At Lucrative Media, we embrace a culture of exponential growth for our clients by turning data into insight that fuel smarter marketing initiatives. Our audits provide a comprehensive evaluation of your brand’s presence online and goals.
Our experts help you understand your customer base and how to reach them effectively. Our team will help you build an actionable plan with quantifiable metrics to measure your success as you continue to grow a strong foundation online.
Data-Driven Analysis
Our strategies are grounded in real world data.
We perform in-depth analysis on your brand and asses its performance online in contrast to competitors and customers to help paint a vivid picture and identify opportunities and channels that help you reach your customers more efficiently.
Online Brand Visibility
Our online review consists of several factors like content, linking structure, social media efforts, and the trust you have developed on the internet. As you grow our original analysis will serve as a benchmark to evaluate your performance going forward.
Target Market Analysis
Rather than broadly marketing to everyone, we help you find customers who would be interested in your product or service. We help you segment them based on shared characteristics and buying patterns.
Competition
We determine how well your business is seen among potential visitors as compared to your major competitors.
Understand How Search Works
We don’t look through the phone book to find a plumber anymore – we Google “plumbers near me”. Having your brand appear prominently in the search engines when people are looking for your service, product or resource, is critical to its survival. SEO is a connective link that allows us to connect with your customers when they are looking for your products and/or service.
Search engine results are rapidly evolving to be more personalized based on factors such as geography, browsing history and social graphs. Modern day search engines are built with highly advanced machine-learning algorithms that are continuously learning and upgrading to understand the customer better and give them the most relevant and credible information available.
The most effective strategy when combating search engine rankings is to understand the needs and wants of the end-users. Lucrative Media abides by the best practice recommendations from Google to ensure that your business establishes and maintains prime search result rankings.
We don’t sell shortcuts, but long-term strategies that help you grow organically. We employ digital solutions to identify the characteristics and buying patterns within your target market; capitalizing on key market segments by utilizing geographical and psychological aspects of the target audience’s interest and search intent to capture leads at various stages of the buying process which in turn yields to greater sales.
Authority
Google has a complex and annoying problem - web spam and unwanted sites that mislead its users. In order to combat this, Google tends to rank sites higher who are back-linked to credible and trustworthy sources.
Relevance
The longer a user is active on your website, Google recognizes that your website is providing more relevant information as opposed to a site that is being turned away. Compounded, this gives google a clearer picture of how well the searches are meeting the needs of its users.
Usability
The easier it is for your customers to find, access and navigate your site, the better you’ll rank in the search engines.
Customer Centric Approach
We strive to help brands build strong relationships with the people they serve. As your customers navigate the web and engage on social media, they leave they digital footprint everywhere they go. We harvest that data and use it to deliver the right marketing initiative at the right time to the right customer through the right channel.
Advertising to market segments that respond best to your products and/or services will save you advertising dollars and help you build a stronger brand that facilitates the needs and wants of its customers. We focus on helping you deliver a value enriched experience to your customer at every point of contact and with every single experience.
Our Strategic Funnels
Every business, no matter its size, can benefit from having a formal system in place to manage its new business development efforts. If you grow too quickly without the proper infrastructure and personnel in place you run the risk of failing to deliver on promises to your customers stretching your staff too thin and inflicting irreparable damage to your brand. Meanwhile, if you struggle to maintain a strong pipeline of qualified leads you may face difficult challenges that can lead to cash flow crushes and cutbacks. The Key is to concentrate on creating a sales system that meets your current needs for lead generation and is scalable with your long-term growth goals.
We work with integrated Customer Relation Management (CRM) systems that efficiently track and report on leads as they advance through our funnel. Once your leads have completed an online form, you have the ability to determine key data such as pages viewed, number of visits, forms completed, content downloaded and any events they registered for on your website. You can even have e-mail alerts sent to your team to notify them when a lead returns to your website.
All this lead intelligence can be connected to customer conversions to give greater insight into the true ROI of your marketing and sales activity.
We are here to partner with you every step of the way, we will help you clearly, define and differentiate your brand. Check out Phase 2
Design & Development
